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At Home and Abroad for Cobb

“Global local” isn’t an oxymoron, it’s a formula for community success.

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What does it take to turn a 345-square mile patch of suburban Georgia into a thriving international community? Convenient transportation—like a top-rated hometown business airport (with the busiest international airport in the world less than an hour away) and access to thousands of miles of highways and commercial rail lines—is an excellent start. Low taxes, high-performing educational options and enviable weather certainly help. Appreciation for and prioritization of diversity in all arenas is a must. But what (or, rather, who) is most responsible for making Cobb County an increasingly global place to live and work are the leaders, partners, educators, business owners and residents who collectively strive to improve their own little corner of the world by welcoming the rest of it to their doorsteps.

Getting Here

Perched atop the northwest shoulder of Atlanta’s I-285 perimeter, minutes from all major arteries flowing in and out of the metropolitan area, Cobb developed earlier and faster than many of its neighboring counties. Farm and woodlands quickly grew into manufacturing and industrial centers, which grew into residential and commercial centers and, eventually, into a model suburban sector with increasingly urban amenities and one of the most diverse economies in the state. As a county, “we can play host to a manufacturing plant, distribution center or an office tower,” says Brooks Mathis, vice president of economic development for the Cobb Chamber of Commerce. “In the past, we were able to accommodate because we were growing in both developed industrial sites and office sites, so it helped us really become diverse.” In more ways than one: Cobb’s early industry diversity helped set the stage for the level of cultural diversity Cobb currently enjoys, and the even higher level it is well on its way to achieving.

The county’s network of transportation systems—a vital asset for any locale looking to attract international investment—expanded in equally diverse directions. In addition to surface roads supplementing access to seven U.S. interstates and highways, the county also developed busy commercial rail lines with CSX and Norfolk Southern and a hometown general aviation airport that literally lands international business. Combined with the access provided by Atlanta Hartsfield-Jackson International Airport (less than 30 miles from the county seat) Cobb County Airport – McCollum Field is a premier benefit to companies looking to do business not only in Cobb County, but in their final destinations within the metro area. “It’s a big factor,” says Andrew Ash, general manager of Preferred Jet, which joins Atlanta Executive Jet Center as McCollum’s friendly pair of fixed-based operators (FBOs). “The asset of an airport and its proximity is a key component to someone putting their operations here.”

Currently, McCollum serves corporate executives and private clients flying in and out of locations across the United States and within Canada, Europe and Central and South America. This past summer, it added a row of corporate hangers, enough to house 25 additional midsize corporate jets. The expansion will allow the airport to provide better service to an increased roster of corporate and elite private clientele, including those flying in from foreign soil. “We consider ourselves a gateway into Cobb and into Atlanta,” says Ash, noting that, “oftentimes, we are the first people to see someone who has never been to this area.”

That recognition, and the welcoming attitude that accompanies it, has become a hallmark of Cobb County’s economic relations—particularly when courting or supporting international business. It’s a reputation the county is actively cultivating: as a community that not only draws companies and individuals from all over the world, but invites them to stay.

Staying Here

Today, 439 international companies maintain a presence in Cobb, ranging from global household names like Glock, Hyundai and Yamaha, to industry leaders like Heidelberg, Interroll, Kemira and Vanderlande. Fortune 500 companies Coca-Cola Enterprises, The Home Depot and Genuine Parts do international business from their Cobb County headquarters, as does the Weather Channel. Cobb hosts five consulate offices for Austria, Costa Rica, Estonia, Iceland and Nicaragua, which serve as resources for international and trade relations within the county, as well as ambassadors abroad. One look at the number and variety of ethnic restaurants serving Cobb lends an idea as to the depth and breadth of diversity—from British to Bosnian—flavoring its international community.

Recent census data, however, provides a more quantitative perspective. As of 2010, 15 percent of Cobb’s residents were born abroad, and nearly a fifth speak a language other than English at home. Hispanic-identifying residents (primarily Mexican, Puerto Rican and Cuban) together with Indian, Chinese, Korean, Vietnamese, Filipino and other Asian-identifying residents make up a combined 17 percent of the population. All together, Cobb ranks with Gwinnett, Fulton and DeKalb counties as one of the most diverse in metro Atlanta.

A quick glance at the county fact sheet (the county government and the Chamber maintain up-to-date statistics on their respective websites) makes it easy to see why Cobb is such a attractive place for people from all over the world to hang their hats—or “OPEN” signs. In addition to ample transportation, its business-friendly tax rates (the lowest in metro Atlanta; more competitive than comparable locations in both Texas and North Carolina), affordable cost of living, low crime rate and mild climate make it a perennial contender for those looking to settle in Georgia. The county also maintains one of the most educated workforces in the U.S., thanks in part to its wealth of high-performing public and private schools, as well as four institutes of higher education (among them Kennesaw State and Southern Polytechnic, two of the state’s top universities). In addition to providing a ready pool of local talent, high-performing schools within the Cobb County, Marietta City and local higher education systems place significant value on diversity, and offer language support, tutoring and other programming geared toward international students, as well as multicultural extracurricular, study abroad and exchange programs.

Cobb’s three Sister City programs—with Seongdong Gu, Seoul, South Korea (in partnership with Cobb County government); Heredia, Costa Rica; and Linz, Germany (both through the city of Marietta)—have been instrumental in expanding international educational and networking opportunities not only for students, but for community leaders as well. Recently, several representatives from the Cobb Chamber, county educational institutions, the Cobb government and the America Korea Friendship Society traveled to South Korea to name Seongdong Gu’s Chamber of Commerce an official extension office of the Cobb Chamber. While there, they served as ambassadors for Cobb and Georgia to businesses looking to relocate to the U.S., as well as to local schools and the district’s convention bureau. A few weeks prior, the Cobb Chamber hosted members of a Chinese federation for a luncheon. “By doing that, we’re able to have 30 minutes of their time and give a presentation on the community … on why Cobb is the best place in metro Atlanta for business,” says Mathis. The Chamber worked directly with the Georgia Department of Economic Development (GDEcD) to arrange that opportunity. “We’re starting to do a lot more of those connecting-the-dots, relationship-building [efforts] with our partners, to make sure they know they can bring those international companies or delegations here,” Mathis adds.

Growing Here

Whether a company chooses to establish or relocate its global headquarters here, open a new U.S. office, branch or work site or expand its operations overseas through an international office or partnership, Cobb makes supporting, strengthening and growing those efforts a high priority. “What we’re doing now is an effort called Cobb’s Competitve EDGE,” Mathis says (standing for Economic Development for a Growing Economy). “What that is designed to do is really take our economic development marketing efforts to the next level.” Through both public and private partnerships, the initiative, which is steered by a committee of county-wide leaders, aims to fund opportunities to market to and recruit companies both internationally and domestically. A major goal is scheduled to be realized in January 2013, with the completion of a full-service online resource for companies looking to relocate in or near Cobb. Designed in partnership with the Development Authority of Cobb County, the selectcobb.com website is already open for business. An “International Trade” tab will eventually list each of the international companies currently in Cobb, along with accolades they’ve received and relevant events open to Chamber members and others. It will also feature a supplier-match program through which Cobb companies looking to partner with international businesses at home or abroad can connect based on their mutual interests. An international program committee is in the works as well.

The GDEcD is another close-to-home resource for international companies and those looking to do more global business. In addition to partnering with the Cobb Chamber, the GDEcD works directly with Georgia companies through their International Trade Division. “This team of professionals works hand-in-hand with companies looking to export, to help them grow and expand business,” explains Alison Tyrer, director of communications for the GDEcD. “And during our last fiscal year they helped Cobb businesses close deals in countries including Korea, India, Israel, France, Brazil and Canada.” The department also offers support to international communities looking to relocate to Cobb County and other parts of the state. “We have a whole team of project managers who specialize in recruiting international companies,” she says, “and our regional existing industry team does a great job of supporting those companies already here, and encouraging them to grow.”

Why Global Local?

In an increasingly global world, the economic value of not only embracing, but proactively cultivating cultural diversity is clear to those at the helm of Cobb County’s future development. Tyrer provides some solid evidence: “[International trade] creates twice as many jobs as domestic trade, because for every job created in making the product or providing the service, another job is created in getting the product to market. Last year we had actually had yet another record year for exports from Georgia companies—$34.7 billion, creating or retaining more than 187 million jobs.” She also notes that “projects involving foreign direct investment usually result in more jobs and a higher investment number.” Case in point: In Georgia’s last fiscal year, “29 percent of our projects were internationally generated, and they created 26 percent of our total investment dollars and 23 percent of our jobs.”

Mathis agrees that Cobb’s efforts to grow its international business don’t just benefit the county itself. “When we talk about resources, companies don’t really see county lines,” he says. Meaning that when a company is looking to relocate to the metro area, the resources Cobb supplies, like its stellar educational system, for example, reflect positively on the area as a whole, elevating Atlanta and the state’s overall reputation as a great place to do business. He also points out that if Cobb isn’t the best fit for a prospective relocation, it’s likely another site in metro Atlanta is, and that Cobb will work with that company and neighboring counties to find the best placement. Collaboration and healthy competition, it seems, don’t just thrive in an global-minded business environment, they help it become part of an even larger international community.

Rather than establishing a business presence that is distinctly different or isolated, international companies help create stronger economic communities through their similarities. We’ve really been lucky in Cobb to have wonderful corporate citizens. On par with their domestic counterparts, Cobb’s international businesses contribute time, money and talent, and create educational opportunities and other programs that seek to improve their communities—in addition, of course, to providing employment and economic drive.

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In Defense of Trade Schools

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Now that technology is easily accessible for most sectors of society, our culture has come to see vocational education as obsolete—why bother working with your hands when you have a computer? Many people feel that the Internet is a powerful source of information and therefore there is no need for skills that don’t involve typing 80 words per minute. “As a society, we dismissed the manual arts as a relic of the past,” says Ryan Blythe, executive director of the Georgia Trade School. “For a generation or two, computers and college degrees were seen as the path to advancement. It is as if we forgot that certain jobs could not be performed in a cubicle by an office worker.” The common viewpoint is that most skilled labor jobs are limiting in terms of career advancement and financial security and generally low-paying. “While there is a misconception that skilled labor jobs are low-paying, the truth is that these are positions that offer job security and salaries that rival most professions,” says Rebecca Long, public relations specialist for Chattahoochee Technical College.

It doesn’t help trade schools that the standard American high school curriculum is strongly college preparatory. The fact remains that some essential jobs can never be done from behind a desk. Our country will always need the expertise of trained plumbers, electricians, mechanics and truck drivers, making it highly unlikely these jobs will ever be outsourced. Trade schools provide a valuable service in helping students prepare for these careers.

An Alternative to College

In this day and age, the traditional advice to high school graduates to just go to college doesn’t always pay off. That’s not to say that a college education is no longer worth it, but times have changed. Having a degree does not necessarily guarantee you a job or a middle-class wage. This is exacerbated by the rising cost of schooling—according to higherducation.org, Georgia, Louisiana and Florida all saw 2–5 percent increases in four-year college tuition between 2001 and 2003, while Southern states such as Mississippi, Tennessee and Alabama saw a 6–10 percent increase for the same timeframe. “College is not for everyone, and there is no doubt in my mind that we send far too many high school graduates to a four-year university,” says Blythe. “The statistics back this up, with the average college graduate swimming in $25,000 worth of student debt and half of the 2011 grads still living at home.”

Experts say that the U.S. will soon be staring at a major shortage of skilled workers. As the older generations age and retire, employers will find that there are very few qualified job seekers to fill their positions. “With an aging workforce and growing skills gap, we are seeing a high demand for people with these skills,” says Long. “According to some statistics I have seen, for every four people in a skilled trade who decide to retire, there is only one qualified applicant for those four open positions.” For the welding field alone, our nation is expected to need an additional 238,000 workers by 2019 just to keep up.

Filling the Gap

Against this backdrop, trade schools have experienced something of a renaissance. Young people and non-traditional students, some of whom have already earned a four-year degree, are again seeing the value of skilled labor and trades with the help of government initiatives to encourage growth in the trades. In January, Governor Nathan Deal announced the launch of a statewide workforce development initiative called Go Build Georgia. Go Build Georgia piggybacks off the success of Go Build Alabama, which was initiated in 2010 by Alabama’s Construction Recruitment Institute as a trial before extending the program to other states. The program, which is endorsed by Mike Rowe of “Dirty Jobs” fame, aims to educate young people about the value of learning a trade and inspire them to consider taking up a career in the field. If successful, the project will spur future economic growth and improve the marketability of Georgia’s workforce. In addition, the popularity of television shows featuring the work of skilled tradesmen such as “Extreme 4×4,” “Two Guys Garage” and “Modern Marvels” have made the career path even more attractive to a younger generation.

Of course, the current state of the economy also has something to do with the resurgence. “A large contributing factor to increased and maintained enrollment is the uncertainty in the economy,” says Long. “We saw an influx of students wanting to start a new career, expand skills in a current field, or even get a head start on a four-year degree by completing general education courses at a lower cost and closer to home.” Chattahoochee Technical College experienced a double-digit increase in enrollment from 2009 to 2012. The numbers remain around 11,500 for the fall 2012 semester.

Looking Forward

In order for the future workforce to flourish in today’s economy, there must be options. Schools could benefit from embracing different forms of education and understanding that providing just a single track will not work for every student. “It completely depends on the individual,” says Blythe. “College will remain an important part of our country as many professional positions will require a degree or advanced degrees.” It is important that trade schools coexist with other types of higher education to ensure a secure future for all students.

The future of skilled labor looks very bright, according to current statistics. The Chronicle on Higher Education states that hiring for new associate degree recipients is expected to grow by more than 30 percent in the coming year. Students in welding programs are finding opportunities upon completion of their training programs. “We offer students a 30-hour unpaid internship. However with the current demand many students will be going directly to work,” says Blythe. Another positive: “In areas such as commercial truck driving we are seeing graduates with multiple offers because the need is so great,” says Long.

A New Approach to Change

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Over the past few years, statistics on obesity and its related health problems have been well documented in the media. According to the Centers for Disease Control and Prevention (CDC), 64.8 percent of Georgia adults can be classified as overweight, while almost 30 percent of adults are obese. Among children ages 2 to 5, 15.8 percent are overweight and 13.5 percent are obese. The toll this health epidemic takes on individuals and families transcends economic boundaries and county lines. In Cobb County, for example, nearly 24 percent of adults are considered obese. With the dawning of a new year, many people will make resolutions to lose weight, go to the gym more and eat less. Having a strong support system in place can make the difference between achieving your health and wellness goals and slipping back into old habits. Facing down temptation and building up the motivation to work out is often easier with someone by your side to encourage you, so think about what you could accomplish if you had the entire community cheering you on.

The Power of Community

A variety of Cobb County activists, government officials and health care providers have come up with a way to make that happen: the Cobb2020 Health Improvement Initiative. The collaboration is supported by a Community Transformation Grant awarded by the CDC to Cobb & Douglas Public Health. The grant facilitates a multi-layered plan to make healthy living easier and more affordable, says Lisa Crossman, director of Clinical & Prevention Services at Cobb & Douglas Public Health. The business and community leaders involved with Cobb2020 are working to create a plan to identify the county’s most prevalent health problems and implement initiatives to create change.

Crossman and her colleagues believe that building healthier communities is essential to future generations. “Chronic health conditions are the health care challenge of this century,” she explains. “Obesity, cardiovascular disease, diabetes, chronic respiratory disease and cancers are quickly eroding life expectancies in our community, and for the first time in our history, today’s children and young adults may have shorter life spans … than their parents.” Due to a combination of unhealthy diets and sedentary lifestyles, these preventable diseases are robbing many children of a healthy future. Crossman says that through education, policy improvement and proactive advocacy, Cobb2020 hopes to shift the county in a more positive direction.

When it comes to health, some people may have a misconception that intervention on the part of corporations or governments eliminates choices and results in a “Big Brother” atmosphere. But those involved with Cobb2020 note that the initiative is all about increasing choices for county residents. “This isn’t about telling you how to live your life, and it’s not about banning fast food or super-sized sodas,” explains Jay Dillon, Cobb2020 chair and director of communications for the Cobb County School District. “It’s about giving you the information you need to make healthy choices, to help those around you make healthy choices and improve the health services for those who need it the most.”

Cobb2020 Takes Shape

Nearly two years ago, the Cobb2020 Partnership began building collaborations with a variety of individuals and organizations on both a local and regional level. The partnership formed a steering committee, under the direction of Dillon and Dr. Jack Kennedy, district health director for Cobb & Douglas Public Health. “This steering team, comprised of key leaders in the community, is charged with establishing local strategic health goals, securing resources and promoting sound health policy to improve the health status of Cobb,” explains Crossman. Using a process called Mobilizing for Action Through Planning and Partnerships (MAPP), the all-star roster of organizations, from the American Cancer Society and the Cobb Chamber to Kennesaw State University and WellStar Health System, assessed the county’s current health status and set about creating a health improvement plan.

According to Crossman, MAPP is a process created by the CDC that has a proven success rate, so Cobb2020 will not become another well-meaning program that does not accomplish its goals. “The first step involved getting organized by developing a charter, vision and values,” she explains. The second step was to determine the state of health and health care in Cobb. “The third step … involved using the data to identify the key strategic issues impacting our community, and then establishing goals and strategies to address them,” says Crossman. “Based on our assessments, the steering committee identified two main areas of focus: healthy lifestyles and access to health services. These two areas are the main focus for our Cobb Community Health Improvement Plan.”

Putting the Plan to Work

Cobb2020 has done their due diligence in figuring out where the county’s residents need help. Now it is time to put their plan into action. “Specifically, we would like to reduce death and disability due to tobacco use by 5 percent among Cobb County residents; reduce the rate of obesity through nutrition and physical activity by 5 percent; and reduce death and disability due to heart disease and stroke by 5 percent,” says Crossman. These goals require commitments of time and money from Cobb2020’s community partners, both of which the organization has in spades. “Although this is just the beginning of our process, collectively we have received a multi-year commitment from the CDC resulting in $1 million for our county, and we secured more than $43,000 in sponsorships for our Cobb2020 event,” says Crossman.

In an effort to officially introduce the plan to the community, Cobb2020 organized an event called “The Weight Is Over,” which took place this past October at Marietta’s Strand Theatre. “The main goal of the event was to raise community leaders’ awareness about the growing health problems, particularly obesity and barriers to health services in Cobb County,” explains Crossman. “We also wanted to inspire them to collectively take action and join the Cobb2020 Partnership’s Health Improvement Initiative.” Three hundred and fifty attendees from around the county enjoyed a program emceed by WSB’s Condace Pressley and a keynote address from Georgia Attorney General Sam Olens. The program also featured clips from an HBO documentary film series entitled “Weight of the Nation.” At the end of the evening, nearly 200 community leaders had pledged to become involved with Cobb2020. Cobb2020 does not intend to let this momentum and excitement about change go to waste. “From January to March, Cobb2020 will reach out to community organizations like the Cobb Chamber of Commerce, the Cobb Business Associations and local civic groups to present how we can partner to reach the community health goals,” says Crossman.

Looking Ahead

In the coming months and years, Cobb County residents can expect to see a shift in the way the community approaches health and wellness. While Cobb2020 finalizes its strategic efforts to make these changes reality, it is already making information available to the public to help with those New Year’s resolutions. The initiative’s website, cobb2020.com, offers information and resources on nutrition as well as suggestions on ways you and your family can have fun while getting fit. You can also sign a pledge for change through the website—an important first step in building a healthy foundation for life. “The best way to create a healthy community is to get everyone involved and take responsibility,” says Crossman. “From large organizations to families and individuals, everyone in the community needs to become involved with our effort to make Cobb a better place to live.” As 2013 kicks off, don’t let a lack of support derail your efforts to get healthy. Sign the pledge, engage with the community and enjoy the journey.

Global Flavor

Some of the most visible and most visited global businesses in Cobb are those that literally feed our international appetites. Drive the length of Cobb Parkway alone and you’ll lose count of the number of ethnic and global fusion restaurant signs (some written in their native tongues) beckoning from block to block—cuisines born entire continents apart, sharing a parking lot. Whether you’re in the mood for Mexican or Mongolian, Chinese or Caribbean, Italian or Indian, Greek or German, you can satisfy your craving or your curiosity without crossing the county line. Even rarer offerings, like Bosnian and Egyptian, and those fusing radically divergent dishes (think Taqueria Tsunami’s Latin-Asian mashup, or Heirloom BBQ’s Korean-meets-American-Southern smokery), are on the menu. A diverse selection of international food markets rounds out the bill of fare. Restaurants and home cooks alike can stock their kitchens with authentic ingredients from Cobb’s International Farmer’s Market, Vatan International Grocery, Marietta Halal Meat, Patak Meats and Tomato Japanese Market.

All these global options add up to big local business. According to the National Restaurant Association, restaurant industry jobs as a whole have grown faster than the national economy for the past 12 years, even with 93 percent of restaurants maintaining staffs of fewer than 50 employees. Restaurants, and ethnic restaurants in particular, also attract and hire more minority managers than any other industry. And because nearly all of these restaurants are locally owned and operated, the money we spend on those bowls of pho, skewers of halal and hand-wrapped tamales feeds back into our communities.

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Aging Gracefully in a Graceless Age

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One of my favorite relatives growing up was my great-grandmother, who we called Mimi. Even though she lived in an assisted living facility, her health was good and her mind sharp. I loved listening to stories about her days as a flapper and living through World War II. She was also an accomplished painter and sculptor, a passion she continued to indulge with her close friends at the facility. She passed away a few months before her 101st birthday.

While the mythic fountain of youth has eluded us, we are, overall, living longer than previous generations. The average life expectancy in the United States is now 78.5 years, but according to the journal Science, about 7 in 1,000 people will live to be 100 years old. Imagine all the history you would witness if you lived that long. Besse Cooper, a resident of Monroe, Ga., held the Guinness World Record title of oldest living person before she passed away in December at the age of 116. Since her birth in 1896, World Wars I and II as well as wars in Korea, Vietnam, Iraq and Afghanistan have been fought; 12 constitutional amendments have been ratified (including women’s suffrage and both the institution and repeal of Prohibition); 21 presidents have served; the Great Depression and the current recession have wreaked havoc on the economy; and untold social movements have unfolded.

With the amount of war and social upheaval that can unfold in a lifetime, it is nothing short of miraculous that people can live healthy lives for so long. While genetics and environmental factors certainly play a role in determining lifespan, recent studies reveal that personality and attitude count for more than most people probably realize. Nir Barzilai, Ph.D., the director of the Institute for Aging Research at Albert Einstein College of Medicine in the Bronx, recently published research from his Longevity Genes Project. Common traits among centenarians include being extroverted, laughing often and not being afraid to express emotions. While a certain amount of aches and pains are to be expected past a certain age, Daniela Jopp, Ph.D., of Fordham University, found that those who age successfully adjusted their expectations about their health and did not to focus on complaints.

In 2011, researchers Howard S. Friedman and Leslie R. Martin published “The Longevity Project,” the culmination of 20 years of studies on key predictors of longevity. Their research indicates that people who were conscientious and committed to their jobs (even going so far as to work part-time after retirement), friends and family, fared the best. Additionally, obsessing over diet and structured exercise routines does not necessarily lead to a longer life as much as making a concerted effort to be active.

What I take away from these studies is the need for balance in our lives, taking each day as it comes and maintaining a strong social network, which is often more difficult than eating right and getting enough sleep. Even when the inevitable characteristics of age set in—fading eyesight, limited mobility—you can continue to nurture your friendships by taking advantage of Cobb County’s network of active adult facilities, like Presbyterian Village and Sterling Estates. These facilities, and many others like them, understand the importance of social bonds in the twilight years.

The New Year is a time full of promise and hope, but try as we might, with our to-do lists and resolutions, we cannot know what the future holds. So make sure that calling friends on their birthdays and taking time for yourself is just as high on the list as counting calories.

Giving the Gift of Life

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On average, every 11 minutes another name is added to list of people waiting for transplants and between 18 and 20 pass away daily while they wait. Fortunately for Georgians, Marietta’s WellStar Kennestone Hospital recognizes the importance of helping those waiting for an organ. The hospital recently received a Department of Health and Human Services Bronze Medal of Honor for having outstanding organ donation rates between April 1, 2010, and March 31, 2012. They reached a 79 percent conversion rate, meaning 79 percent of the people who had the potential to be an organ donor actually donated. Because of this, 80 life-saving organs were recovered for people in end-stage organ failure. Kennestone earned the previously annual award in 2009 and 2010 before it became a biannual honor.

As Kaysha Cranon, senior public affairs coordinator for LifeLink of Georgia, says, “[Organ donors] were able to help the thousands that are waiting on our transplant waiting list here in Georgia. The need is very great; there are more than 3,600 people in Georgia waiting, so it’s a very big honor to get on a national level that says you’re addressing and helping people in your service area, in order to give that life-saving gift of an organ transplant.”

That national recognition would not be possible without the efforts of local hospital staff. “What we do in our hospital is a lot of education of the nurses and physicians about what potential organ donors might look like,” says Laura Garlow, trauma program manager at Kennestone. “When we have patients [who] the medical staff [recognize as having] non-survivable injuries, we notify LifeLink, as they help us [provide] information to families for the opportunity to donate, if that’s the wish of their loved ones. We’ve spent a lot of time educating our nurses and our physicians about the need for organ tissue donations and the opportunities to create a positive experience for the families when they’ve lost a loved one.”

In Georgia, a whopping 3,363 people on the transplant list need kidneys, 51 need lungs and 54 need a new heart. This Valentine’s Day is also National Donor Day, which is focused on five points of life: organs, tissues, marrow, platelets and blood. National Donor Day was started in 1998 by a partnership of the Saturn Corporation and the United Auto Workers and garnered the support of the U.S. Department of Health and Human Services. To support the cause, many non-profit health organizations, including WellStar, sponsor blood and marrow drives and organ/tissue sign-ups across the nation. “We usually do things through Donate Life Georgia, which is a non-profit organization tasked with educating the state of Georgia about organ and tissue donation,” says Cranon. “What we do is honor and highlight different transplant recipients and bring their stories to the media to create awareness statewide. Last year we highlighted heart recipients because it was February and Valentine’s Day.”

There are many ways to get involved with National Donor Day, and it starts at your local donor registry. When applying for or renewing a driver’s license, it’s as simple as checking the organ donor box. You can also visit donatelifegeorgia.org/register and sign up online. Once you’ve made the commitment to be an organ donor, tell those you love. Sharing the news with your family and friends may help them understand the importance of donating. “So far 4.3 million Georgians … are on the registry. There’s about 9 million people in Georgia so we have some work to do, but we certainly are making strides,” says Cranon. Georgia has the No. 8 registry in the nation in terms of effectiveness and number of people who are on it.

According to Elle Pallent, hospital liaison between WellStar and LifeLink of Georgia, WellStar is coming up with many ways to honor those who donate both on Feb. 14 and in the month of April. In addition to spreading the word and participating in national campaigns, you can get involved with local and national groups to help promote donation in your community. Workplace Partnership for Life (WPFL) is a national initiative uniting the federal government with the organ donation community and businesses committed to spreading awareness of the importance of donor registration. The WPFL has helped register more than 580,000 new donors in the United States.

“It’s so important that hospitals are doing all they can … because there are so many people in need and their only hope for survival is organ donation,” says Cranon. “When someone says ‘I want to be an organ donor,’ they’re really saying, ‘I want to give life to someone else.’ What they’re doing is giving a gift that no one else could give this recipient, and that is the gift of life.”

A Bring Your Own Device (BYOD) Update

byod-updateIn September/October, we featured an article about the implementation and effects of two new pilot programs in Cobb County schools – Bring Your Own Device (BYOD) and flipped classrooms. At the time the article was written, three Cobb County middle schools had launched the program. Since then, the number of participants has grown due to positive response from both teachers and students—BYOD has increased to 104 participants, while flipped classrooms have jumped to 27. Teachers and students are reported to be excited about the new programs.

The BYOD program allows students to bring their own laptops, tablets or other electronic devices to class with them to aid the learning process and allow them to tap into a larger pool of online resources. The flipped classroom engages students via video lectures and allows students to do homework during normal class time. The district initially launched the programs at Lost Mountain, Pine Mountain, Floyd, Smith, Daniell and Dodgen middle schools.

Some schools implemented just one program, but many are trying both. In mid-December, Chief Academic Officer Amy Krause gave a presentation on the programs during a school board meeting, based on the programs’ engagement in area schools. Testing and achievement data from teachers will be collected later this year.

Worth a Pound of the Cure

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Avoiding the Hidden Risks of Workers’ Comp and Health Care Fraud

By many estimates, health care fraud costs U.S. taxpayers approximately $200 billion a year—about 5 to 10 percent of the nation’s health care expenditures. Annually, that amounts to hundreds of dollars per person worth of health care coverage, which is a cost that often comes in the form of increased premiums.

However, according to Paul Baker of Marietta-based Sterling Risk Advisors, outright cases of fraud only constitute part of the problem. “While fraud is present and is an issue in the system, strict fraud probably only accounts for about 10 percent of the total claims expense,” explains Baker. “This is significant, but not to the same extent that exaggeration of injuries or mismanagement of claims cost the industry.”

While cases of fraud may or may not be the driving factor in increasing workers’ comp and general health care premiums, there’s little doubt they represent an impact on the economy. After all, the typical claim can involve a chain of professionals ranging from doctors and attorneys to business owners and insurance adjusters. Needless to say, a workers’ comp claim is not an inexpensive phenomenon.

Perhaps even more specifically, though, cases of fraud affect individual businesses. In layman’s terms, workers’ comp has a direct bearing on your labor costs, which have a direct effect on how competitive you are in your industry. As a result, it’s imperative to understand how to minimize the various risks inherent in this system.

The Process Explained

Under the U.S. workers’ comp system, employers are required to have insurance that covers workers suffering from work-related injury and illness. Essentially, the system acts as a compromise between employers and employees: Employees receive benefits regardless of fault and, in exchange, employers get protection from lawsuits by injured employees.

“Workers’ comp insurance is based on the industry that you’re in, the size of your business’ payroll and claim experience,” says Baker. “So the insurance is based on these three things. The first is the danger or risk of your industry—for example, a roofing contractor has a higher potential of injury, so they’re paying more in workers’ comp. Then, the second factor is all of their payroll taxes combined. And ‘past claims experience’ is the only [insurance factor] where you get a credit score from a third party based on your loss history.” This credit score determines the competitiveness of your workers’ comp rates, and it’s weighed against the size of your payroll—in fact, your rate is a percentage of your gross payroll. For small- and medium-sized businesses in particular, this means that having a larger-than-normal history of individual claims and a relatively small payroll can drive up rates.

From a risk management standpoint, Baker says Cobb business owners should take precautions to protect themselves from unnecessary workers’ comp claims. “The most important first step is to not let problematic people into their company. It’s much easier to not hire someone who is a problem, or incompetent and may hurt others than to try and get them out of your organization once they’re on board, or worse, after they have had an injury. Institute background checks, questioners and drug testing before hiring.”

Instituting specific employment policies and making sure to have adequate legal representation are other ways business owners can protect themselves. “The policies they should have include a return to work program, a drug-free workplace policy, strict hiring practices, an employee handbook, formal reviews and they should offer an incentives and rewards program for no lost time,” says Baker. “All business owners should also have an industry-specific attorney who knows labor issues, as well as contractual documents.”

Baker also notes that the outcomes for workers’ comp and health care claims can be more important to employers than they are to any other party. “Be proactive and hold your insurance company accountable for their actions in managing a claim and setting reserves,” cautions Baker. “Use an agent who will be an advocate for you with the insurance carrier and will help you be involved in the process and aware of what’s going on with your reserves. Don’t find out a month before renewal that you have a $100,000 reserve and your company is dropping you.”

Hands in the Till

Of course, it would be unfair to single out America’s hardworking labor force as the sole perpetrators of workers’ comp and health care fraud. Rather, in many cases, health care fraud can occur on the health care provider’s side as well.

“A small percentage of dishonest health care providers commit fraud for financial gain, using the health care delivery system to do so,” says Howard Levinson, clinical fraud director of HealthLink’s Special Investigations Unit. “Fraud can also be committed by members and insurance brokers, medical identities can be stolen, theft occurs, but much of the fraud and abuse we investigate are committed by health care providers, whether that is a single doctor, a hospital system, a pharmacy or a medical equipment company.”

Levinson says one of the most common types of health care frauds occurs when these aforementioned fraudulent providers bill for services that weren’t actually rendered. Considering insurance companies process millions of claims annually, he explains, it’s simply unrealistic to expect that each and every claim will be precise. That means that, even in this day and age, health care providers effectively are held to an “honor system” when it comes to submitting claims. Subsequently, there’s a relatively low discovery risk for providers who make bogus claims or bill for additional, un-rendered services.

Another way to commit fraud is to misrepresent the services rendered. For instance, a health care provider could be well aware that a particular treatment isn’t covered by the patient’s insurance company. “So, instead of billing what they actually did for the patient, they misrepresent that service as something else, something that’s payable by the insurance company,” Levinson explains.

“Upcoding” is another common type of fraud. This particular form of fraud takes advantage of the fact that patient services are all assigned billing codes. The unscrupulous provider then turns in a claim with codes that indicate a higher level of care was delivered than what was actually provided. “For example, a patient may be healthy and go for a basic checkup,” says Levinson, “but the physician bills as if the patient were really sick, exaggerating how much work he or she did in order to get paid more.”

Reducing the Risk

Clearly then, one major step in reducing the risk of health care provider fraud (whether for workers’ comp cases or routine checkups) can be in how employers educate their employees about it. Employers can easily emphasize to their workers the importance of reviewing the explanation of benefits (EOBs) they receive in the mail in the wake of receiving health care services.  Levinson says it’s a simple task to train employees to scan for incorrect items or for unperformed services.

“Tell employees to check their bills and EOBs to make sure they received the services they and their insurance company are paying for,” he explains. “Too often, members throw away these EOBs without reading them because they can be difficult to understand. Employers could work with the insurance company to assist their employees in deciphering the EOBs.”

According to Levinson, employees should also be made aware of medical identity theft, whereby medical ID numbers are stolen and used to bill services to insurance companies. This type of fraud is especially devastating, because it can be an absolute catastrophe for fraud victims’ medical records. “If someone is using your medical identity to bill your insurance for HIV infusion therapy drugs, now you’re saddled with a diagnosis of HIV and a record of having received hundreds of thousands of dollars worth of drugs,” says Levinson. “You may be perfectly healthy, but it can be very difficult to clear that up and get insurance somewhere else.”

Another form of educational outreach could be ensuring employees are made aware that it’s asking for trouble to unnecessarily give out private health care information. Employers should emphasize that workers exercise caution in selecting a trusted physician with a reliable staff to reduce the risk of health care information being mishandled. “Health care fraud is a violation of your trust by your doctor, hospital or pharmacy, etc.,” says Levinson. “Anything an employer can do to instill a culture of ethics among its employees can help decrease the risk of fraud.”

Of course, this practice of education and awareness not only benefits employers, but it’s in the best interest of their workers as well. “Patients may not actually be getting the services that they need,” Levinson explains. “If you’re going to doctors whose primary focus isn’t on your health care but on how much money they can get out of your insurance company, are you getting the proper treatment? Often, when fraud is occurring, patients are not.”

What to Do if Fraud Is Suspected

Fortunately, most health insurance companies have fraud hotlines for reporting suspected cases of health care and workers’ comp fraud, no matter if the fraudster is an employee or a health care provider. Employees who notice discrepancies in their billing should be encouraged to report their concerns to the company’s HR department. “Some significant fraud investigations have started with patients calling to say they were billed for something they didn’t receive, or that the doctor only spent five minutes with them and they were billed an exorbitant fee,” says Levinson.

These practices alone can prevent tens of thousands of dollars from being wasted, and it ensures the health of workers. Along with law enforcement, health insurance investigators are actively trying to identify and prosecute fraudsters. Remember: Workers’ comp and health care fraud increase costs for everyone in the system. By being vigilant and getting employees to recognize provider abuse, Cobb business owners could see improvements to their bottom line and ensure employees’ well-being in the process.

Montana Skies Concert

Their name, Montana Skies, is a metaphor for musical freedom, and they continue to follow their creative instincts far beyond traditional boundaries. In concert, these award winning musicians delve into music from Pink Floyd and Rush to Vivaldi, and House of the Rising Sun, as well as their own originals that have been featured everywhere from NPR to the Travel Channel.

To listen to Montana Skies visit www.montanaskiesmusic.com

Date:
January 5th 2013 at 8:00 pm.

Admission:
Tickets are $12 in advance and $15 at the door. Tickets can be purchased at www.theartplace.us

Address:
The Art Place Mt. View
3330 Sandy Plains Rd
Marietta, GA 30066

Tickets can be purchased at www.theartplace.us

For more information, please call (770) 509-2700

Merchant’s Walk Tree Lighting and Celebration

Merchant’s Walk and its retailers are hosting the Holiday Walk on Thursday, December 6, 2012 from 6pm to 9pm. The annual Holiday tree lighting and celebration will feature live Holiday tunes performed by the Pope High School Band and the Walton High School Women’s Choral Ensemble, as well as an appearance by Jolly St. Nick who will be on hand to light the tree for the season and for photos.  To express gratitude to the community for their continued support of Merchant’s Walk and its shops, guests will enjoy complimentary hot cocoa and gift bags filled with Holiday discounts and giveaways.  Merchant’s Walk retailers will also provide complimentary refreshments and in-store savings exclusive to Holiday Walk guests.

The live 25′ Fraser Fir will be adorned with eco-friendly lighting as well as ornaments created and donated by the art departments of some neighboring Cobb County schools.  Inspired by the theme “Peace on Earth,” Dickerson Middle, Dodgen Middle, Mt. Bethel Elementary, Sope Creek Elementary, Timber Ridge Elementary, Walton High, Wheeler High and The Wood Acres Schools were asked to use their imaginations and artistic skills to create an ornament as a representation of their school pride.

The Holiday Walk starts at 6pm with seasonal performances by the Pope High School band and the Walton Women’s Choral Ensemble.  Santa will make his appearance in time to light the tree at 6:45pm, and stay for photos and any special gift requests from the kids.

Date:
Thursday, December 6, 2012

Time:
6pm to 9pm

Address:
1289 Johnson Ferry Rd
Marietta, GA 30068

Event activities will take place near the tree – in the center of the parking lot across from Whole Foods

Admission:
Free