As the Atlanta Braves continue the 2015 season, agreements, contracts and construction continues at the new SunTrust Park stadium and development in Cobb County.
Recently, MillerCoors was named the official beer partner of the Braves, as well as a prominent partner within the adjoining mixed-use community starting in 2017. MillerCoors will leverage its portfolio of brands to engage consumers throughout the new development. The sponsorship will include prominent signage and branded entertainment throughout the development. At the cornerstone, a completely reimagined Chop House will be led by Coors Light.
The iconic Atlanta Braves Chop House will be re-invented within SunTrust Park and feature three levels, including two party decks and a new field level that can be turned into a large group area directly behind right field. Totaling 10,000 square feet of hospitality space, the Chop House will include a full menu, a variety of beer choices and a burger restaurant concept space.
Smith & Forge Hard Cider will become the official hard cider and Peroni Nastro Azzuro will be the official import of the Braves. MillerCoors will bring these and other brands through custom packaging, exclusive consumer promotions and Braves-themed retail point of sale throughout the southeast.
Just a few days prior to this announcement, Atlanta Braves selected Delaware North as its food and beverage partner. Having a long history of working with Major League Baseball organizations, including those transitioning into new ballparks, Delaware North is the longest tenured sports concessions provider in the U.S.
The company, headquartered in Buffalo, N.Y., operates local and national food outlets at Hartsfield-Jackson Atlanta International Airport, including local favorites like Grindhouse Killer Burgers, Georgia Grown and Mustard Seed BBQ, as well as the new Food Network Kitchen and Jay-Z’s 40/40 Club.
Learn more about each company by visiting millercoors.com and delawarenorth.com. Information about SunTrust Park and the surrounding development, in addition to vendor bids, construction updates, ticket information, photos and more, can be found at homeofthebraves.com.
SunTrust Park is being developed by the Atlanta Braves in partnership with Cobb County, the Cobb-Marietta Coliseum and Exhibit Hall Authority and the Cumberland CID, and will be completed by Opening Day 2017. Located in Atlanta at the intersection of Interstates 75 and 285, SunTrust Park will flow directly into the surrounding development and will feature unique shops, restaurants, office space, residences and entertainment venues that are accessible 365 days a year.